LIVE PROJECT 1
Objective:
Develop a brand positioning strategy for Perfora, an oral care startup, with the aim of attracting new customers and fostering long-term loyalty
What I Did:
Conducted market research to dive into audience behavior and preferences, which helped me create a more targeted marketing approach.
Evaluated Perfora’s 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) to get a clearer picture of the brand’s current market position and potential areas for growth.
What I Learned:
Gained hands-on experience in market research, learning how to turn data into actionable strategies.
Developed a deeper understanding of competitor analysis, and how it helps identify for our growth.
Learned how to connect with the target audience and help the brand grow.
LIVE PROJECT 2 CONTENT STRATEGY
Objective
To lay the groundwork for a content strategy that helps LIC connect better with its online audience.
Focused on understanding the target audience, analyzing competitors, and exploring the insurance industry landscape.
What I Did
Identified key audience segments like young professionals, families, and retirees, based on their needs and behaviors.
Studied competitor content to see how private insurers engage their audiences across digital platforms.
Researched industry trends to understand content gaps and opportunities for LIC.
What I Learned
Learned how crucial it is to know your audience before creating content.
Gained insights into how competitors use digital content to build trust and simplify insurance.
Understood how industry knowledge shapes better, more relevant content strategies.
LIVE PROJECT 3 ORGANIC MEDIA
Objective
To create a full-funnel organic social media strategy for a brand pitching to renew with Dentsu, aimed at increasing engagement, reach, and community growth across platforms.
Focused on building a strong brand presence using influencer marketing, community engagement, and content planning across the funnel.
What I Did
Conducted competitor analysis to identify trends, gaps, and winning content strategies in the industry.
Created a perceptual map to visualize brand positioning compared to competitors.
Set up benchmarks for engagement, reach, and follower growth, including competitor benchmarks for comparison.
What I Learned
Gained experience in building a full-funnel strategy tailored to real business goals and client expectations.
Understood how to translate competitor and benchmark data into strategic content planning.
Learned how to use structured models like Hero-Hub-Hygiene to create content that balances brand awareness, engagement, and retention.
PROJECT 4 META ADS
Platform: Facebook & Instagram | Duration: 1 Week
Objective: Increase engagement through targeted Meta advertising
As part of IIDE – The Digital School, I Had to run a one-week Meta Ads campaign focused on driving engagement in Nairobi, Kenya. I was responsible for managing the campaign end-to-end — from strategy to daily optimization.
What I Did
Designed visually appealing creatives tailored for Facebook and Instagram, ensuring they resonated with the Nepalese audience.
Created a targeted marketing strategy, using demographic and interest-based filters to reach the right users.
Managed the budget allocation, testing multiple ad sets to balance reach and engagement.
Monitored performance daily, optimizing the campaign in real-time for better results and improved ROI.
What I Learned
Understood how to plan and execute a paid ad campaign from start to finish
Gained experience in budget management for performance-based advertising.
Improved my skills in real-time campaign optimization, focusing on data-driven decisions to enhance results.
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PROJECT 5 MEDIA PLANNING
Objective
Develop a full-funnel media plan for FAE Beauty’s Lush Blush with a ₹1 crore budget to drive brand awareness, consideration, and conversions across digital platforms.
What I Contributed:
Audience Research: Defined ideal customer profiles and mapped personas to guide campaign targeting.
Creative Development: Designed tailored creatives for Meta (Facebook & Instagram) to align with each funnel stage.
Budget Allocation: Managed the ₹1 crore budget across platforms to balance brand-building and performance marketing.
What I Learned:
Targeted Strategy: Persona mapping is key to designing effective campaigns.
Platform-Specific Content: Tailoring creatives for each platform maximizes engagement.
Optimizing Spend: Balancing brand-building with performance marketing ensures better ROAS.
Explore My Digital Marketing Portfolio”https://shreyagu.iidepg.com/
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